I’m really into CPG packaging and brand systems.

Three bottles of Califia Farms plant milk with different labels on a green background, alongside a bowl of mixed berries and a bowl of cereal, on a light green tiled surface.

I love working with brands as they scale, where things get complex quickly and decisions start to matter more. Most of my recent work lives on a shelf in a store near you ;)

I started my design career in editorial and photo before moving into brand, where I found my home. For the past 8 years, I’ve worked at Califia Farms, most recently as Global Packaging Director. I care about making brands clearer and stronger, about helping brands make decisions that last as they grow.

What I do: Creative Direction / Packaging / Brand Systems